BeT Canadian
AMID RISING U.S.-CANADA TRADE TENSIONS, RIVALRY NEEDED TO STAND OUT IN A MARKET FLOODED BY AMERICAN SPORTSBOOKS. WE LAUNCHED A NATIONAL PRIDE-DRIVEN CAMPAIGN THAT POSITIONED RIVALRY AS THE ONLY TRUE CANADIAN SPORTSBOOK, USING GRASSROOTS STORYTELLING TO CALL OUT U.S. COMPETITORS AS OUTSIDERS. THE RESULT: A 50% BOOST IN BRAND RECOGNITION ACROSS KEY CANADIAN MARKETS, A 30% INCREASE IN LOCAL SIGN-UPS, AND STRONGER NATIONAL LOYALTY THAT CEMENTED RIVALRY’S PLACE AS CANADA’S GO-TO SPORTSBOOK.
Wardell
VALORANT STAR WARDELL NEEDED A BOLD WAY TO ANNOUNCE HIS PARTNERSHIP WITH RIVALRY AND GENERATE HYPE FOR THE UPCOMING SEASON. WE CREATED A HIGH-ENERGY TRAILER THAT CAPTURED HIS SIGNATURE STYLE AND COMPETITIVE EDGE, AMPLIFIED BY STRATEGIC TEASERS AND STRIKING VISUALS. THE CAMPAIGN DROVE A 40% SPIKE IN FAN ENGAGEMENT, BUILT MAJOR BUZZ AHEAD OF MATCHUPS, AND BOOSTED RIVALRY SIGN-UPS—ESPECIALLY AMONG VALORANT’S CORE AUDIENCE.
